Wendy's Bio

Wendy grew up in Ayrshire, Scotland and holds two Master’s degrees. One in Health Psychology and the other in Human Resource Management. Her bachelor’s degree is also in Psychology. She is a Fellow of the Chartered Institute of Personnel & Development.

Her career spans more than 25 years across psychology, behavioural change, coaching, organisational change and human resource management. She has recently been working with two international wealth management banks based in London and previously has worked with global organisations including Accenture, Barclays Bank and Cisco Systems. She has also worked and consulted for a number of boutique law firms and financial services organisations. 

This breadth of experience has given her a deep understanding of the psychological and organisational factors that influence how people think, behave, perform and navigate change. 

Wendy brings lived experience in that she was diagnosed with Autism and ADHD in adulthood. Having navigated the complexities of professional life as a neurodivergent individual she understands the challenges of working in environments that do not always recognise or accommodate different ways of thinking. This perspective informs her work and strengthens her commitment to helping individuals understand themselves, recognise their strengths and thrive in careers and improve personal relationships. 

As a psychologist and behavioural specialist Wendy’s passion is helping people burn bright, not burn out. She combines expert psychological research and evidence-based behaviour change methods with practical coaching. She helps clients understand what drives their behaviour and translates that insight into meaningful, sustainable change. She has additional qualifications in yoga teaching and meditation and both inform her holistic approach to wellbeing, self-awareness and stress management. She is fully trained in Autism and ADHD assessment. 

Wendy Macartney has spent over 10 years researching behavioural change and translating psychological evidence into practical approaches that help people improve their performance, build resilience and protect their wellbeing. Her work focuses on understanding the whole person: their strengths, motivations, challenges, relationships and environment. 

Recent Papers include: 

· The impact of nutrition on sleep

· Behaviour change that works

· AI and it's implications

· Individual or group coaching - the benefits and limitations

Coaching individuals, teams and families is at the heart of Burn Bright Coaching and Wendy is particularly passionate about supporting individuals who are experiencing career difficulties, navigating performance improvement plans or facing redundancy. She also supports people and their families to recognise the signs of burnout, develop strategies that work for them and build more sustainable ways of living and working. 

Wendy’s aim is to help people move beyond simply coping, but rather to develop a deeper understanding of themselves, make informed choices and create lasting change. Enabling people to perform at their best without sacrificing their health or wellbeing. 

      “Everyone should have the chance to burn bright” - Wendy